Wednesday, March 16, 2016
Social proof: Amateurs vs. Experts
Although my social media efforts ended without any gains, I talked to a few people about this idea and got some useful critiques. I discovered that with few exceptions (Such as TED talks) the experts who do great things rarely come out publicly on Social Media and present their discoveries in terms the lay-man can understand, and are thus misunderstood or completely ignored. What often happens is that the expert talks with someone else, and that person filters their content (dumbs it down) to where it's consumable by the mass media. This leads to a disconnect between the experts and the consumers of information.